I’ve been preparing to get my business license and launch my dog training business. But I am finding myself stumped when it comes to choosing a name. It should be easy, right? Some people said just use my name (Jane Smith’s* Dog Training.) Not only is that kinda boring, but I have other reasons for not wanting to do so. I have, however, been advised not to choose anything to generic or general (a friend of mine who is also a trainer is constantly having to threaten other people who “come up with” and try to use her business’s name because it is so obvious. For this reason, I have considered including just my initials in the name. I have come up with some possibilities– one that may appeal to my area’s demographic in terms of southern appeal (Downhome Dog Training), and some that sound very high brow, albeit still rather generic, (Excel Dog Training), some designed to elicit a sort of emotional connection with the increasing desire for more progressive dog trainers over traditional compulsion based training, while also implying a manageable basic level training (KinderTrain (Is it Kinder with a short vowel or long?)) and even some that are supposed to appeal mainly to people’s sense of whimsy (Hot Diggity Dawg Training.)
Maybe I should just call it Cujo Academy. Can I get sued for that?